Picture
casual wear back
Picture
active wear with reflection
Picture
casual wear front
My gap
In what way might I design a casual hoddie, that doubles up as safety wear for casual cycling and improves recognition in traffic?

Product Name
You can find details on the name finding process on my survey page.
Today, 16th of June xgleam is first with 28,3% (15 of 53 votes). I'll let the survey run for curiosity, but for now I go with this name.

X gleam can be worn casual as a black hoodie, but it changes easily into a safety wear with neon and reflection for cycling.

Beta Prototype
Xgleam
Xgleam is a hoodie jacket. Colors: base is black, applications are neon yellow and reflective silver. All zippers are supposed to be neon yellow. The reflection and neon surfaces are hidden in casual wear and can easily come our for active wear. If the hood is worn, the visibility patches can be seen. The pockets can flip outwards to become wings. The refection patch on the back, can flipp upwards and hold with magnet fasteners.
The neon yellow is for high visibility as well as a recurrent design element. The wing pockets double up as normal pockets and safety wings. The zip in the front has 2 zippers opens both ends.
Product Background

X gleam is designed for people who care about their appearance. Who like being active in their every day life. For people, who enjoy life. It is a functional lifestyle product.

Starting off with heavy amour for cyclists (week# 1) my product development got settled to elegant safety apparel.
User need questionnaires and problem definition lead me to better recognition in traffic (week #2). Concept exploration and prototyping focused my concepts toward a wearable artifact (week #3 and week #4). Prototype testing let me focus the hoodie concept with hidden reflection(week #5). Through the design process of the alpha prototype I narrowed the concept down to a visual appealing hoodie with safety features (week #6).
The product fits following primary user needs.
  • The Protection is recognition for behind traffic
  • The Protection fits every day life
  • The Protection a wearable artifact
  • The Protection is easy to maintain
It also has a WOW factor, that I could observe, when presenting the concept to possible users.

Next Steps:

I'd like to make a couple of prototypes, and I'll ask my target group to wear and test them for a while, for final design. At the same time material research and decision about fabric I'll finally use. I'd like to register a webpage for the product, work on the logo and consider trademarking it. Would be nice to get a bit of media PR (e.g. local press, bike magazine) and get in touch with optional contributors. I'd like to get it out on the market :-)

Further Information:
Material research:
I used available material for my prototypes. The final artifact should have high quality materials.
For high visibil 3M Scotchlite Reflective Material - 5807 seems to be a great material on the market. The neon yellow could come from 3M as well, a quick online research lead me to this company.
I'd like the basic material to be elegant and weather resistant. The idea of using recycled polyester textile is really appealing to me. Using eco-friendly material fits the lifestyle of leasure cycling very well. Berton Two-Tone Twill is a waterproof polyester material, with a soft fleece-like inside, made out of post-consumer recycled plastics. This seems to be a good fit. I need to do more research to find out about contributors. bluesign.com might be helpful to look at.
this might be a good tool to consider to find material

You will find further information of my design progress and process on week#6 or you can just browse through my weeks.

Thank you all for your feedback and support during the course. This was great experience.




    Wibke

    Just really enjoying this course. Lot's of failing, thinking, learning. I am satisfied with my progress and the (semi) final artifact.

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